Author Archives: Ann O'Brien

fundraising book

Custom Fundraising Book: Why Your Organization Should Print One

Is your group, organization or team considering utilizing a fundraising book for an upcoming fundraising effort? You probably already know that you have two basic choices to make before committing to this type of fundraiser: work with a fundraising company … Continue reading »

Posted in Digital Printing, Booklets | Leave a comment
saddle stitch binding

Saddle Stitch Binding FAQs

Saddle stitch binding is a popular choice for many printed materials, including catalogs, brochures, menus, directories, comic books, and instruction booklets. It’s an affordable choice that works for most companies or organizations that use printed materials. Here are some common … Continue reading »

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ranch booklet printing

Ranch Booklet Printing: Spotlight on the Rhode Ranch

One of the fun things about the printing world is we get to see all kinds of printing projects from all over the country, giving us a perspective we don’t also see in our urban area in Michigan. A perfect … Continue reading »

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grayscale printing

What Is Grayscale Printing?

Many people mistakenly believe that their printing projects can only be published in either full color or black and white. But grayscale printing, not black and white printing, is the preferred noncolor option that is used in both commercial and … Continue reading »

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sports marketing

Sports Marketing: Use Creative Printing Materials

Sports marketing requires a complete marketing campaign that uses online outreach and printed materials like banners, posters, flyers, and brochures. Here are some ways that your printing professional can help you market your local team or sports club. Sport Your … Continue reading »

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association printing

Association Printing: Spotlight on Shuffleboard Association

This association printing project is an annual publication of the Florida Shuffleboard Association. It contains official rules, complete state and district tournament results, and other information compiled by the Florida Shuffleboard Association. The black and white format worked well for … Continue reading »

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training manual creation

Outstanding Training Manual Creation

Many organizations have training manuals. They’re used to help employees learn the organization’s policies and procedures. While most training manuals deals with serious issues, that doesn’t mean your manual has to be boring and stodgy. Training manual creation can be … Continue reading »

Posted in Digital Printing, Self-publishing | Leave a comment
manufacturing company printing

Manufacturing Company Printing — How Can It Jumpstart Marketing?

Manufacturing company printing involves everything from in-house training materials to catalogs and specification sheets. Whether you’re creating materials for your customers, employees, distributors, or resellers, custom manufacturing company printing can enhance your business and support your marketing efforts. Build Your … Continue reading »

Posted in Digital Printing, Small Business Printing | Leave a comment
magazine publishing project

Magazine Publishing Project: Spotlight on All Black Everything

We print a lot of magazines, but it’s still a joy to print a beautiful magazine publishing project. And the All Black Everything magazine is one of those projects. They layout is well done with lots of interesting pictures, making … Continue reading »

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newsletter publishing

Newsletter Publishing: Tips to Improve the Effectiveness

Creating and managing an effective marketing plan for a business means utilizing multiple channels to reach customers and potential customers. Modern marketing tools combine the best of digital and print strategies to put your brand front and center and introduce … Continue reading »

Posted in Digital Printing, Newsletters | Leave a comment