Author Archives: Ann O'Brien

book pricing

Book Pricing: A Definitive Guide

Book pricing seems pretty straightforward, but it’s something many authors struggle to get right. Here are some pointers to make sure you get a fair price for your creative work. Why Book Pricing Matters Pricing your book is a delicate … Continue reading »

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book publicity

Book Publicity vs. Book Marketing: What Are the Important Differences?

When you self-publish your book, it’s your job to let the world know about it. Unlike traditional publishing houses with in-house publicists and marketing teams, self-publishers are responsible for getting the word out about their projects and themselves as authors. … Continue reading »

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a series paper

A Series Paper: A Definitive Guide

When you think of paper sizes, you most likely think of legal or letter sizes. In reality, the world of printing runs on many different paper sizes. The most widely used is what’s known as A series paper. A series … Continue reading »

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thank you cards

Thank You Cards: Use Printed Ones to Build Your Business

Printed materials, including catalogs, flyers, brochures, and printed thank you cards, are essential to marketing any business. People appreciate hearing from your business, and you can use these cards to show your professionalism and good business manners. Keep a supply … Continue reading »

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printed newsletters

Printed Newsletters: 6 Advantages over Digital Ones

In an increasingly digital world, connecting with your market through printed newsletters is a simple way to stand out from your competitors. But printed newsletters are more than just a marketing gimmick to catch your reader’s attention, although they do … Continue reading »

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employee handbook

Employee Handbook: 4 Steps to Creating a Great Handbook

An employee handbook is an essential part of your company’s training and orientation. Whether your human resources department is handled by a separate, fully staffed office, or it’s something you handle as a business owner, your ability to manage your … Continue reading »

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paperback novel

Paperback Novel: 6 Tips to Successfully Market Yours

Finishing a paperback novel is a feat for a self-published author and receiving that first shipment of freshly bound books from the printer is an exciting prospect. The task ahead of new authors at this stage now shifts from authorship … Continue reading »

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church printing ideas

Church Printing Ideas: Spark Your Creativity

These church printing ideas will kick-start your creativity. Every church needs the right printed materials to reach new members, keep members updated on church news, and make parishioners feel welcome. A total printing package uses your logo, images, and colors … Continue reading »

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coloring book sales

Coloring Book Sales: 6 Steps for Success

Are you an artist who enjoys creating fanciful, detailed drawings? If so, a collection of your drawings might lead to significant coloring book sales. Here’s what it takes to enter this popular market and get your share of coloring book … Continue reading »

Posted in Design Ideas, Self-publishing | Leave a comment
conference printing

Conference Printing: Extend the Event’s Success

When planning to host or attend a conference, convention or trade show, creating and printing the materials you will need for the event to be successful is a big part of the preparation process. And while some of the information … Continue reading »

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