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Newsletters Posted by Ann O'Brien on 01/22/2025

Want some great newsletter tips? Small and large businesses alike are always searching for the best way to stay connected with customers and potential customers through effective marketing strategies. From print and digital advertising to direct mail, deciding on the right marketing option for your business can be confusing. However, a printed newsletter is a tried-and-true route that many businesses rely on because it fits the marketing needs of all kinds of companies.

When to Use a Printed Newsletter

Choosing to go through the process of conceptualizing, designing and printing a newsletter may seem outdated in our increasingly digital world. But the truth is that the tangible communication that a printed newsletter offers consumers is hard to beat. This marketing solution might be perfect for your business if your marketing goals align with the benefits of using a printed newsletter.

• If your business wants to improve customer communication, a newsletter can give you the platform to create an ongoing dialog with your customers. Using features such as an introductory note, answering common questions they might have or even creating a customer feedback section in your newsletter, your business can increase and improve communication through a printed newsletter.
• If you want to leave a lasting impression about your business, creating a tangible newsletter that the community can hold on to might be the best marketing strategy for you.
• If you are looking for a proven marketing tool to promote your business, developing a newsletter to send out to potential and current customers can help you effectively use your marketing budget.

Newsletter Tips

Creating a newsletter that will promote your business well is not difficult, but a few newsletter tips will help you make the publication beautiful and a meaningful marketing tool that will support your business month after month.

1. Newsletter Tips: Pick the Right Paper

The first consideration for creating a print newsletter is the paper that you will use. Paper is judged by its weight, finish and texture, and all three aspects will contribute to the overall feel of the newsletter.

Heavier weight paper is more durable than lighter paper choices, so using this thicker paper on your newsletter will help your customers associate your business with quality and durability. However, thicker-weight papers may also increase shipping costs, so choosing a paper that has the feel that you want while also fitting into your budget is key.

Next, the finish of the paper you choose will also influence the customer experience while reading your newsletter. Paper can be produced with a matte finish with a relatively flat or non-reflective surface that is perfect for text-heavy publications.

Glossy and satin finishes are more reflective than matte-finished paper, and they are often used to enhance photos or other graphic elements on a page.

Paper can also be textured, and specialty treatments like embossing or gold foil may be a good choice for your newsletter because they are unique and memorable.

2. Newsletter Tips: Design Your Newsletter for Print

The next of our newsletter tips is to be sure to create a newsletter specifically for print instead of its digital counterpart. Since printed newsletters must be mailed, the design should include room for printing customer addresses, the return address as well as eye-catching graphic and text elements announcing the newsletter.

In addition, print newsletters require a few details creators will need to pay attention to that differ from the creative process for digital newsletters. Here are some newsletter tips:

• Bleed: To allow for a picture to extend to the edge of the page to avoid a white border, create your page layouts with an additional bleed edge space so photos will look great in your newsletter.
• Image Resolution: Important newsletter tips include making sure that each picture you include in your newsletter is high resolution, so pictures won’t print pixelated. Using a 300 dpi or higher will ensure your photos appear crisp and beautiful in your newsletter.
• Margin: This is the blank space between the newsletter content and the edge of the paper. Created for the clean look as well as the practical purpose of keeping content safely away from the edge of a page, a consistent margin will elevate the look and feel of your publication.
• Safe Zone: Printed projects are created by printing pages and then using a sharp blade to trim the edges to a uniform size and shape due to the tiny but unavoidable slippage that can occur during the printing process. Increased margin spaces can help keep your newsletter pages looking good without having to worry about cropping out content during the trimming process.

3. Newsletter Tips: Utilize CMYK Colors

Important newsletter tips include creating color text or graphics using the CMYK colorway process that is specifically designed for print projects. Unlike RBG which is created for digital publications, CMYK colors are the same hues that printing presses can deliver, so when you design using them you can be assured that your creation will look the same in both the design and printing stages.

4. Newsletter Tips: Choose the Best Newsletter Binding For Your Budget

Single-page newsletters can utilize a fold instead of using an official binding which can add to printing costs. But for longer publications, consider using a saddle stitch binding to keep costs low while still creating a professional newsletter for your customers to enjoy.

5. Newsletter Tips: Proofread Your Publication

It may seem obvious that any publication should be thoroughly proofed before sending it off to the printer. But when a single person creates the newsletter from beginning to end, the proofreading process may need to be extended to include another person or even engaging a professional editor so that more than one set of eyes can look over the content for both grammar and content errors or mistakes.

Small grammatical or spelling errors in a printed publication will last in the public’s eye – and memory – forever, so making sure every sentence looks great is critical.

And since people like to hold on to publications like newsletters because businesses often include meaningful content like calendars, sale or discount information, product details or other important information, a missed proofreading error on a newsletter could be viewed over and over. This simple step can help maintain strong branding and imply trust and value in your business while missteps in proofreading can leave customers with lingering doubts about the professionalism of a business.

6. Newsletter Tips: Develop a Distribution Plan

Our final suggestion for newsletter tips is to plan for getting the newsletter into the hands of your customers. Decide how many copies to print ahead of time so you can make the most of printing costs. Talk to your postal carrier about bulk mailer options so you can budget for each newsletter mailing.

Creating a reliable mailing list is critical for saving money and making sure each newsletter lands in the hands of the intended customer. Avoid sending your publication to the wrong address or sending a newsletter to a duplicate customer entry ahead of time by carefully reviewing your customer data and updating changed or new addresses promptly.

Create Your Newsletter

This type of marketing tool is a dynamic and engaging option for businesses of all sizes, so it’s no wonder that newsletters have been a successful choice for many businesses for decades. Developing content that will help you promote and support your business begins with partnering with a printer that can help you bring your ideas to life in a gorgeous newsletter that you customers will want to hang on to much longer than most other types of marketing materials.

Working with a trusted printer like Dazzle Printing will ensure that the design and printing process of your newsletter will result in a smart, effective tool that your customers will enjoy receiving each time that it is printed. Get started creating your newsletter and begin connecting with your customers through a well-designed and meaningful newsletter today!