While many new business owners are now using the internet to reach potential customers, print advertising still plays an essential role for any highly successful company. Although people tend to spend a lot of their spare time on the internet, they still enjoy physical catalogs to look at and physically flip through. Investing in online catalog printing is a smart print advertising move, and it is a great way to promote your offers. Thus, you need to carefully choose a professional online catalog printing company for your project.
Why do many companies choose catalogs to advertise their products and services?
Catalogs and other printed advertising materials catch people’s attention more easily. They don’t require staring at monitors — they can be browsed though without clicking or scrolling. There is nothing better than an eye-catching, well designed catalog to attract customers. These types of catalogs can sell just about any product or service that you want to offer to your potential customers.
People who read printed magazines or enjoy browsing catalogs are typically loyal readers. They simply have a habit of getting the latest catalog, magazine, or newspaper on a regular basis. If the products being offered in a certain catalog meet their requirements, they become loyal to that particular company. This loyalty is the key element that makes online catalog printing a very important investment for any business.
When speaking of online catalog printing, there is no limitation regarding the size of your business. Whether it is a well-developed, medium, or start-up business, you can always use catalogs to promote your brand. Just make sure to choose a highly professional online catalog printing company, so that you receive an outstanding marketing instrument.
A professional online catalog printing company ensures high-quality expertise
Some small business owners choose nearby office supply stores and copy shops for their catalog printing. That may sound like a good choice due to convenience, but many of these shops cannot provide a high-quality product. In some cases, minor shortcomings may be overlooked, but when these small shortcomings start to pile up, it’s time to go to the professionals!
The importance of high-quality catalog printing is immense. Your business deserves high-quality printed product catalogs, as well as the expertise that you can expect when doing business with a professional online catalog printing company.
Well-printed catalogs always grab people’s attention, which is great for any company. High-quality printing paper leaves a good impression on the readers, whereas copy-shop-printed catalogs may look cheap.
Also, local copy shops often use economy inks to decrease their own costs, which results in low-quality catalogs. A combination of economy ink and lack of professional equipment can make catalog images fade or look blurry. Better inks deliver higher-quality printed materials, which always gets noticed by the customers. If your catalog doesn’t look very professional, this will make your potential customers wonder about the quality of your offers and products! People do judge a book by its cover, or in this case, the quality of your services or products by the quality of the catalogs.
Professional online catalog printing company experts can advise you on every aspect of your catalog. They can help you with the type of paper that is best to use, binding options, and much more. These types of details make a huge difference in the final quality of your catalog.
How do you select the right online catalog printing company?
There are many printing companies out there offering their services. However, choosing the right company for high-quality catalog printing can be a challenging task for any business owner. It is good to keep in mind that deciding on a online catalog printing company is all about fulfilling your needs.
- Think about the impression you want to make with your catalog.
- Think about the volume of the catalog you want to have printed.
- Think about the frequency at which you want to be sending it out to (potential) customers.
Once you have these points figured out, there are some essential things to look for when selecting a catalog printing company.
1. High-quality guarantee
If you are new to this, it may be difficult to trust a company that is located far away. So, how can you be sure that you are going to get a high-quality catalog? At Dazzle Printing, we are proud to offer you a 100% guarantee. In case you don’t like your printed catalog, which rarely happens, you will get a full refund.
2. Option to order the exact number of catalogs you need
This one is crucial. Why pay for 100 copies or more, if you only need 30? That would be a waste of your money and time. At Dazzle Printing, we let you order as many catalogs as you need, with the minimum being 25 copies and the ability to order additional copies in increments of 1 copy.
3. Size doesn’t matter
Instead of choosing the standard size, you may want your catalog to be unique. There is absolutely nothing wrong with that — dare to be different! The Dazzle Printing team offers you printing of anything from 3 x 3 inches up to 11 x 17 inches, along with the three standard sizes (8½ x 11, 6 x 9, 5½ x 8½). There are no limits!
4. Use the right binding style
This is one of the crucial things to consider when speaking of catalogs. Regardless of the quality of the paper and ink, if the binding or stitching is poorly done, your catalog will be useless. People just hate to have a catalog fall apart in their hands while they try to figure out if they like your products.
We can bind anything from an eight-page catalog all the way up to over a 300-page catalog. With the perfect binding style, the cover wraps around the catalog, with the insides glued to the cover. Also, we can print the title on the spine, if it’s wide enough.
We offer you the option of saddle stitching documents (8 – 80 pages). After printing on a large sheet of paper, two pages per side, we fold and gather sheets together to staple them on the edge. The result is four pages on each sheet of paper. This stitching method is advisable, especially for catalogs, but also for smaller magazines.
Dazzle Printing also offers plastic coil and wire-o binding, which are great options when your catalog will be used heavily. The binding will last for years, even with heavy usage.
Let your online catalog printing project speak loudly about your business
Your catalog says a lot about your business. It’s a great way to attract new customers and keep existing ones happy. Finding an online catalog printing company that fits your business needs can be a challenge. However, once you’ve found the right one, it’s well worth the effort.
At Dazzle Printing, we ensure you get premium quality and service. We make sure the job is done right and that your catalog looks great.
